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Using media monitoring and effective media relations to survive a peanut crisis

When a crisis hits your organization, it’s integral to listen to how the media and your audiences are reacting to the issue. This will help you align your messages and adjust your plans as the issue...

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VIA Rail lesson: align your PR team during a crisis

Tragically, on Sunday, February 26, VIA Rail’s train number 92 derailed in Ontario, killing three of its crew members and injuring many passengers. You can read VIA Rail’s press release for the...

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